Building KayVey Nutri Foods: Starting Small, Thinking Big

In this episode of Show Me The Money, Fien Rosette, founder of KV NutriFoods, shares the real story behind building a locally made baby food business in Cameroon.

What began with a few mothers and a small 15,000 FCFA room has grown into a business serving hundreds of shops across multiple regions. But Fien’s journey is not a simple success story. She speaks candidly about the failures, limited capital, debt, certification, mentorship, visibility, and the difficult decisions that come with growing a business from the ground up.

Fien also challenges some popular ideas about entrepreneurship, including the pressure to “fake it till you make it,” the obsession with visibility, and the assumption that more funding always means faster growth. Instead, she makes the case for building patiently, understanding your market, protecting quality, and growing at a pace your business can actually sustain.

She also reflects on building a company within the realities of the African business environment, the importance of creating our own entrepreneurial playbook, and what it means to pursue a bigger vision while raising a family.

This is a conversation about starting small, building deliberately, and staying in the game long enough to see the vision take shape.